Fiat 500
The Fiat 500: a story of Italian Design and Success.
The Fiat 500, also known as the Cinquecento, is a symbol of Italian design and style. Since its introduction in 1957, the car has become an iconic vehicle that has captivated millions of people around the world.
The goal was to meet the demand for economical and efficient cars in post-war Italy.
The car was designed by Dante Giacosa and quickly became a hit. Its small size, ideal for city driving, low fuel consumption, original design, price, and ease of purchase have been the main ingredients of its success.
Over the years the Fiat 500 has undergone several modifications and updates. In 1960, the 500D was introduced, which featured a larger engine and improved brakes. The 500F, introduced in 1965, had a redesigned dashboard and a new heating system. The 500L, introduced in 1968, had a more powerful engine and improved safety features.
The Fiat 500 has had many testimonials and has been the protagonist of many films and television programs.
In 1957, the famous actress Audrey Hepburn chose a Fiat 500 as a means of personal transport during the filming of the film "Roman Holiday", helping to make the small Italian car a symbol of style and glamour.
In the 1980s, the Fiat 500 was featured in a very famous commercial, in which model Naomi Campbell drove a red version of the car while wearing a dress of the same color.
In the 2000s, pop star Madonna bought a customized pink Fiat 500 as a gift for her 50th birthday.
In 2007, the Fiat 500 has undergone a revival.
The car has been updated with modern features and technology while retaining its iconic design.
The Fiat 500 was launched in the United States in 2011, with the "Prima Edizione" model. Among the first testimonials of the Fiat 500 in the United States was the actress Jennifer Lopez.
The music video for her song "Papi" from 2011 in which the singer drives the white Fiat 500 through the streets of Los Angeles is very successful.
In 2015 the advertising campaign, entitled "One Wandering Mind", featured Di Caprio driving the Fiat 500X through the breathtaking landscapes of his hometown of Los Angeles.
The Fiat 500 was chosen as a prop car in several American films and TV shows. For example, in the 2010 film "The Sorcerer's Apprentice", the character played by Nicolas Cage drives a Fiat 500 and in the romantic comedy "To Rome With Love" by director Woody Allen, in which the Fiat 500 was used as a symbol of Italian charm and sweet life in Rome. The Fiat 500 has also appeared in various episodes of 'The Ellen DeGeneres Show' and featured in highly successful TV shows, such as 'The Italian Job' and 'The Pink Panther'.